Page links increase visibility and qualified traffic

Having other websites link to your web pages and linking to other pages from within your website offer three advantages. First, getting visitors as referrals from other websites provides a free source of increased traffic to your website. Second, having links from other websites increases your ranking within search engines. Finally, offering reciprocal links from your website to other websites gives visitors something they value, links to relevant and related information.

Not all links are the same

Some links have more value than others. A visitor coming to your website from a related website is a pre-qualified visitor, someone who has already indicated an interest in the content of your website. A visitor who was referral through a link in a press release, or in a review in an online publication is also a valuable visitor to your site. A visitor from a BLOG may be a valuable visitor. On the other hand, a visitor from a FFA or a link farm has little value to you. An FFA, free for all, is a web page that accepts listings from many other web pages and displays the URLs for a relatively short period of time. Links from FFA sites have little value to website owners and no value to your search engine ranking. The FFAs collect email addresses for SPAM.

Good quality links effect search engine ranking

The Google algorithm for determining the rank of your web page for a specific search string (keyword) includes what Google calls the "Page Rank." The Page Rank of each of your web pages is determined by the number and popularity of the pages that have links to your page. Your web page's Page Rank increases as more pages link to it and especially as pages with high Page Rank link to it.

Teoma also ranks your web page by the links to it and it does so using its Subject Specific Popularity methodology. Your pages will rank higher within Teoma if the links to your pages are from other pages that have similar content. With Teoma it's not just the number of links to you page, but the quality of the links. While Teoma is not as well known as Google, it is the third most frequently used search engine and accounts for about 25% of all searches. It's results power Ask Jeeves.

We can improve your links

First we'll find the web pages that link to your competitors' web pages and we'll contact the appropriate webmasters to exchange links. Next we'll get your web pages listed in the major directories. Some of these offer paid inclusion while others are free. It's extremely important when submitting to directories to choose the right categories for the web page, equally as important as choosing the right keywords for a search engine. Directories have a very high Page Rank. Yahoo, a directory, has a Page Rank of 9, in a scale of 0 to 10. Links from directories contribute significantly to the Page Rank of your own web pages.

Next, we'll analyze your website design.