Understanding the competition

We want to understand the differences between your organization and your competitors. Knowing this we can make better keyword suggestions and create web pages that can earn higher search engine rankings.

But web pages from your competitor's websites are not your only competition for high rankings; other types of web pages can have high rankings also. These other web pages include surveys, reports, academic publications, and informational pages. An advantage in finding these pages is that we can request links from these pages back to your web pages, and these links can increase the ranking of your web pages.

We'll begin by creating a position report showing how your web pages rank relative to certain of your competitors. This will give us a starting point for our work.

The third step ... selecting the right keywords