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Paid inclusion Some search engines and directories offer paid inclusion as a way to get your web pages included quickly into their database of web pages. Although your web pages may get indexed by these same search engines and also included in these directories, paying for the service guarantees (with one exception) that your web pages get included quickly into the index of the search engine and directories. Using paid inclusion you can get your web pages indexed as quickly as 48 hours in some cases while using only natural search spidering may take as long as a few months. The inclusion fee, however, does not guarantee a high ranking. Please see pay-per-click management as a way of guaranteeing quick inclusion and a high ranking for your web pages. Paying the fee to Yahoo does not guarantee inclusion in the directory but instead guarantees that an editor will review your web page and make a timely decision whether or not to include it. Benefits of paid inclusion Using paid inclusion has significant benefits. Clearly with paid inclusion you get your web pages into the search engine or directory quickly. Using paid inclusion also gets your web pages spidered more frequently. If you make frequent changes to some of your web pages the changes will be reflected in the search engine and directory's index more quickly. If you modify your web page to get a higher ranking, you can see the results of the modification quickly. If you have dynamic web pages, using paid inclusion offers the opportunity of having your pages listed while you may not otherwise have that opportunity. Read about XML feeds, another way of having dynamic pages listed. Finally having your web pages listed in a directory can increase your ranking in other search engines. Which (if any) paid inclusion search engines and directories to use? There are two major search engines and directories that we recommend that offer a paid inclusion program. They are Teoma, and Yahoo. As an additional benefit, search results from these companies are reported by other search engines, so getting your web pages into these three companies allow your pages to be viewed by searchers using other search engines and directories. Please see the relationship chart. The costs commonly vary between $30 to $49 for a single URL and $192 to $290 for 10 URLs. You can submit more URLs and the prices increase accordingly. Yahoo has an additional cost-per-click of either 15 or 30 cents depending on in which of their two categories your web pages are in. The decision which paid inclusion companies to use and how many web pages to submit are budgetary decisions. We can help you prioritize the value of paid inclusion as part of your online marketing mix. |
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