Most websites have more than one objective and
often a website has different objectives for different types of
visitors. For a new visitor the objective may be getting a sign-up
or a download. For a current customer an objective may be to lead
the customer to a support section with FAQs. We'll work with you
to understand the objectives you've established for your website
and the priority you've set for each of them.
All the links on your web pages vie for the attention of your website
visitors. A visitor to your website can probably click on any link
and ultimately reach the final link that achieves one of your website's
objectives. The issue, however, is not "can the visitor
reach that link?" -- the issue is "do visitors
reach that link?"
By optimizing your website we can help you improve your conversion
ratio, improve your visitor's experience, and make your website
more effective.
